January 4, 2013


A select few performers have learned (or knew instinctively) how to use social media to enhance communication with the public. None more so than the phenomenal mezzo-soprano Joyce DiDonato. An hour ago a woman tweeted:

Bess Moser @moserbess
Tonight I will be seeing my first performance @MetOpera. Tonight I will be seeing @JoyceDiDonato onstage for the first time. #bestillmyheart

Because of the hashtag, the singer saw it and tweeted back

Joyce DiDonato
Tonight I will be singing live for @moserbess for the first time! 😉

This is brilliant — and legitimate. After all, Bess Moser is presumably paying a substantial amount of money to hear an artist who is being paid a really substantial amount thanks to the public. And the obligation of performer to audience is even greater in non-tangible terms. But few so clearly recognize it as does Joyce DiDonato.

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