The D.I.Y. Career

March 10, 2011

The musician and genius marketer Gilbert Hetherwick has pointed me to another performer who is making hay in the anarchy that characterizes much of the music business these days. This young man sat down in the park with a single camera and played a song he likes. More than seven and a half a million people have watched his video, and he is now under management and tours regularly. He did not sit around waiting for someone to give him a record contract or permission to perform for audiences. He uploaded an example of what he could do onto YouTube and, with an intelligent Web site as virtual headquarters, pursues a career that he made for himself.

UPDATE: A reader points out this wonderful TED Talk that the artist did.

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